Quality Management.

All too often managers view Quality Management as an overhead, when it should be considered a marketing investment.

The reputation of a business and its brands stems from the perceived quality and value of its products and services.

Consequently, the quality standards of a business can become its most valuable competitive advantage.

Instil a Culture of Quality

Most businesses accumulate value through amassing a growing, loyal client base.

The best way of maintaining brand loyalty from clients and customers is to maintain the standard of quality in the products and services the business delivers and the most effective way of preserving such standards is to maintain an organisational culture that values, promotes and instils quality standards at every level of the organisation.

Maintaining such a culture internally leads not only to a superior reputation externally, but also attracts the right types of personnel, commercial allies and even government [regulatory] support.

Positive cultures become infectious, but so too can negative cultures.

Because organisational culture always flows from the very top and permeates the organisation and everything connected to it all stakeholders (owners, managers, and employees) need to make hard decisions about what type of business they want to run and then persistently promote and reinforce their principles.